Starting out or working to improve your blog? Here’s a simple checklist to get you ranking well from the start.
1. Know your product or service well. Decide to become the expert in that field to ensure everything you do from this point out, is based on quality information and content.
2. Implement proven search engine optimization. This isn’t keyword stuffing. It’s about learning from Google and the pros about properly inserting keywords into your content.
3. Advertise on social media through the creation of business pages. Link back to your blog, post links for each new blog post, source ideas for new posts here, and engage with your readers.
4. Use Google Analytics to determine to determine who your customer is and how to market to them. It can boost your engagement by as much as 33%.
5. Use blogging as an informal conversation, but remember its two-ways. Ask questions, answer them, post information, and respond to comments.
6. Build up the value of your blog by adding quality content. Content marketing enhances search engine optimization, but also builds your blog as the authoritative source readers want.
7. Use video in your social media marketing. Facebook Live and Periscope are simple to use and highly effective. Why not post a live video of your latest product announcement now?
8. Turn to WordPress for your platform. It’s customizable, but most importantly, you don’t need any HTML experience and it really is a simple to use and maintain tool.
9. Ask yourself who your competitors are, and then, “What is my competitor doing to fill the gaps in the market that I’m not?”
10. Know your value proposition. What makes your company better than the competition, specifically?
11. Create trust. Add an About Page to your site and show why you are the authority.
12. Create a posting schedule and stick to it for consistency.
13. Ensure your blog is mobile-friendly. A responsive design is imperative today.
14. Add keywords to your meta descriptions, titles, and content.
15. Use Google Adwords to research the most effective, but least competitive keywords for your industry.
16. Tell your readers what to do. Call you, sign up, post a comment – whatever you want them to do, tell them specifically!
17. Social media isn’t about selling. It’s about engaging with information. Don’t use sales language.
18. Use images in your social media marketing. Free image websites are just fine, but try to be unique.
19. Learn what long-tail keywords are, how to use them, and how to choose keywords for your local audience.
20. Join and participate in networks. Facebook, LinkedIn groups (within your niche), Twitter, Pinterest, and other social media sites where your target audience is.
21. Make subscribing to your blog simple with buttons and links on your page.
22. Use “you” and “I” instead of a more formal tone. Talk about your personal experiences.
23. Interact on other blogs. And, build links between corresponding blogs that are not competitors to your website.
24. Use your photo in every post. It helps people get to know you.
26. Be authentic. No one wants to interact with a company that doesn’t care. Show why you care.
27. See the value of marketing online even if you are a small local business. Invest an hour a day in learning about local marketing, building your online social media following, and creating fantastic content on your site.