Your business blogging strategy is a central component to your online marketing strategy. With search engines still being the #1 source for content traffic generation, your blog can serve as a premier source for driving new visitors to your website. Therefore, to generate this traffic, it’s important to optimize your blog posts to make them more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.
The goal is to use these blogging tips that will help optimize your blog posts to increase search visibility thus landing more viewers on your site.
1. Focus on 1-2 long-tail keywords per blog post
Proper keyword research derives from having a clear understanding of your buyer personas and the phrases they’re using in search. Focusing on long-tail keywords are more efficient since website visitors using long search phrases tend to be more qualified. The key is to concentrate on using one or two targeted keywords in your post to allow you to spend time actuallyoptimizing for just those specific keywords.
Not enough time to perform keyword research? Leverage specialists on sites like Work Market to outsource this crucial step in your business marketing.
2. Incorporate these keywords in specific elements of your post
With your one or two long-tail keywords, it’s time to incorporate them into your blog post. Where are the best parts of your posts to include these terms so you rank high in search results?
There are four essential places where you should aim to add your keywords which includes the title, headers and body, URL, and meta description. Here are some quick tips for each section:
- Title – Be sure to include the keyword within the first 65 characters of your headline so it shows in the search results
- Headers and Body – Include your keyword as headers and sprinkled naturally throughout the body
- URL – Search engines also look to your URL to figure out what your post is about, and it’s one of the first things it’ll crawl on a page
- Meta Description – This is meant to give search engines and readers info about your post’s content so use your long-tail term so Google and your audience are clear on your post’s content
3. Make sure your blog is mobile-ready!
More Google searches take place on mobile devices than computers in 10 countries including the U.S. Consequently, Google has started to favor sites that were mobile optimized and penalize those that were not. Ensuring that your website is mobile-friendly is vital to maximize on mobile traffic and not miss your place in the search engines.
4. Optimize your images
Did you know that content with relevant images receive 94% more views than content without (Source: Hubspot)? You can signal relevancy of your content to search engines by using your long-tail keywords for your image file name, alt tag, title, description and caption. As you include your keywords in these respective fields, you position your visuals to be found in the “Images” or “Videos” section of the search engine results page (SERP)…further optimizing your content for search!
Sharing your visual content on social media linking to your blog post also has an impact on SEO, thus maximizing visibility. Using social media management tools like NUVI help enrich your visual content strategy to improve results.
5. Create remarkable content
None of this works without creating engaging content that resonates with your target audience, or buyer personas. You see, the success to your blogging strategy is publishing content that offers solutions to the pains and problems of your audience. The more relatable and valuable your content, the better response you’ll receive from search engine traffic. Leveraging tools like Salesfusion can help track and analyze which posts are working best so you can focus more on delivering that type of content!
Your blog is one of your brand’s biggest asset to boosting brand awareness and driving traffic to your website. The key is to implement these tactics for each of your blog posts to increase content visibility in the search engines.
Are there other ways that you optimize your blog post for search engines? We’d love to hear your feedback…please share in the comments below!