There are so many facets to the entrepreneur journey that executing a consistent content marketing schedule can seem daunting and repetitive, especially with coming up with new content pieces to share with your audience. You see, your followers are looking for more ways to connect with your brand. Maintaining an active presence online is absolutely necessary to engaging your market and increasing brand awareness.
The good news is that through content repurposing, you can translate your best, long-form content and convert it into many forms to distribute across multiple platforms for maximum exposure. This strategy will save you time plus give you various content types to resonate with different audiences.
The goal is to provide a checklist to repurposing content that boosts exposure, draws new followers on your social sites, and enriches your lead generation strategy. With this technique, you will never run out of content to share with your audience, keeping them engaged and in-tuned with your brand.
1. Create Engaging Blog Content
The key to publishing quality-rich content is being clear of the pains and problems of your buyer personas. Understanding who your personas are will serve as the foundation to your inbound marketing plan because your entire content strategy will be tailored towards their interests and needs. The whiteboard app Conojo, for example, does an amazing job in creating valuable blog content that engages their audience of businesses and marketers.
With that said, creating long-form content with 2000+ words is ideal since these articles tend to rank well in the search engines, increasing visibility.
2. Share with Your Email Subscribers
Did you know that email subscribers are 3 times more likely to share your content via social media than visitors from other sources (Source: QuickSprout)? Nurture your leads by sharing fresh, relevant content that informs and educates. Encourage them to share it with their networks…helping you boost brand exposure.
3. Design Visuals to Complement Content
Blog posts, like several published on The Art of Living Retreat Center’s blog, using an image once every 75-100 words got double the number of social shares than posts with fewer images. Also, visual content is more than 40 times more likely to get shared on social media than other types of content (Source: Hubspot).
Create images that complement your blog content and share them on your social sites like Facebook, Instagram, and Pinterest. Use tools likeCanva that help you accomplish this quick and easy!
4. Leverage Live-Streaming Video Platforms
Brands like The Great Outdoors RV strive to give personal experiences with every encounter with their customers. Leveraging live-streaming platforms like Youtube, Facebook Live, and Instagram Stories are all ways for you to connect with your followers and emulate these same authentic experiences that gives your brand the slight edge!
Highlight a major topic within your post and delve into it using a live-stream video platform. This strategy will enhance engagement with your followers and provides opportunities for them to ask questions and give feedback…live!
5. Create Shareworthy Graphics
Infographics are liked and shared on social media 3 times more than other any other type of content. Another way to boost brand exposure is to create custom graphics for blog content, which entices readers to share the posts on social media. Bill management software provider Expex uses this strategy with their blog posts, and is seeing engagement, links and shares as a result.
Of course this is just a start. There are so many ways to repurpose your content to create massive exposure around your brand, yet, the key is remaining consistent in your efforts to generate desired results. Using assets like content and social media management tools can help you execute this content goal.